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Sequel Holdings Acquires Piedmont Candy Company
May. 01, 2023

DALLAS, TX, - Sequel Holdings announced that in May 2023, it acquired a majority interest in Piedmont Candy Company, headquartered in Lexington, North Carolina.

Piedmont Candy Company has been the maker of Redbird puffed peppermint candies since 1890. Piedmont Candy Company also produces Thinfuls, a line of better-for-you handcrafted popcorn snacks. Piedmont Candy Company sells its branded products, as well as various private label candy and popcorn products, across the United States in the mass, dollar, club, drug and e-commerce channels.

Sequel Holdings partnered with Embassy Park Investment Company to invest in Piedmont Candy Company. Embassy Park Investment Company is an investment firm led by Paul Wagstaff that is focused on investing in branded and private label food manufacturers and marketers.

“We are so pleased to add this new platform to our portfolio,” said Ron Klein, Partner – Head of Food & Beverage of Sequel. “Piedmont Candy Company has a long history of success. We are thrilled to partner with Embassy Park Investment Company to continue that success and growth as we build upon their strong foundation.”

About Sequel Holdings, L.P.
Sequel Holdings is a Dallas-based private equity firm founded in 2002. Sequel specializes in making control equity investments in profitable lower middle market businesses, focused primarily on the food and beverage industry, as well as select opportunities in the agribusiness, and plastics and specialty materials sectors. Learn more at